Unleash Your Potential
YOUR PATH TO REAL RESULTS, COACHED PERSONALLY
From personalised training programmes to nutrition built around your life, we're here to guide you to a stronger, healthier you — wherever you train.
Who am I?
Coaching isn't a job title I picked up. It's twelve years of proof.
I'm not a gym, and I'm not a destination — I'm your coach, wherever you are. Online, in-person, outdoors or in the ring, every programme I build is personal: your goals, your schedule, your starting point. No templates, no guesswork, no generic plans copy-pasted between clients. Before coaching, I spent 12 years as a Physical Training Instructor with 1 PARA, Special Forces Support Group — training some of the most physically demanding standards in the military. That's the standard I coach to now, adapted to you: whether you're taking your first steps into structured training or stepping on an NPC stage.
Programmes
Coaching built around your life, not a class timetable
Online Coaching
Full training and nutrition coaching, delivered remotely with regular check-ins and adjustments. Train anywhere, coached everywhere.
Personal Training
One-to-one sessions, fully tailored to you.
Outdoor Fitness
No gym required. Functional, high-output training wherever suits you.
Boxing Fitness
Technical boxing coaching for fitness, conditioning and skill.
Group Sessions
Small-group coaching that keeps the personal standard without the 1:1 price tag.
Competition Prep
Stage-ready coaching from an active NPC Classic Physique competitor who knows exactly what peak week demands.
Individual Personalised Training & Nutrition Plans
Fully bespoke programming for your specific goal, timeline and lifestyle.
Strength & Conditioning Coaching
UK S&Caccredited programming for performance, strength and resilience.
Tactical & Service Fitness Prep
Elite physical preparation for military, emergency services, and demanding fitness selection tests. Built on 12 years of military PTI experience.
Membership Plans
Explore our flexible membership plans
Start Coaching
Ready to be coached properly?
No memberships, no classes to squeeze into — just a programme built for you and a coach who's actually held the standard he's coaching you to. Book a free consultation and let's talk about where you want to get to.
Testimonials
What our members have to say
Portfolio
Real standards, measurable results: see the work in action.
about me
Meet Your Coach
Ashley Cooper
Yoga Trainer
JIM T. Bennett
Fit Trainer
Esther Howard
Bootcamp Trainer
Join Today
Ready to transform your fitness journey?
Dive into the PRIMALPREP experience now. Click to join us, where every workout is a step closer to a stronger, healthier, and happier you!