ABOUT PRIMAL PREP
From training operators to coaching you
From conditioning elite military personnel to preparing athletes for the NPC stage, Primal Prep exists for one reason: to deliver bespoke, uncompromising coaching built entirely around your life.
THE COACH
Coaching Built on Twelve Years of Real Standards
I spent 12 years as a Physical Training Instructor with 1 PARA, Special Forces Support Group — responsible for the physical preparation and conditioning of some of the military’s highest-performing personnel.
That is not just a line on a certificate; it is over a decade of coaching people through demanding physical standards, day in, day out.
Since then, I have built on that foundation with a Diploma in Advanced Personal Training, UK Strength & Conditioning accreditation, and specialist qualifications in applied exercise nutrition.
I coach boxing, hypertrophy, and physique development, and I actively compete as an NPC Classic Physique athlete — so when I coach you toward a goal, it is a standard I hold myself to as well.
Primal Prep is not a commercial gym and it never will be. It is high-standard coaching — online, in-person, outdoors, or in the ring — designed around your schedule and goals.
THE METHOD
High Standards
Zero Guesswork
Coaching at Primal Prep is defined by direct accountability, precise programming, and practical application:
Personalised, not templated
Every programme is built specifically for your goal, schedule, and starting baseline. No generic templates, no copy-pasted plans.
Real accountability
Regular check-ins, objective feedback, and ongoing adjustments based on how your body actually responds — never a static PDF you have to figure out alone.
Coached From Experience
Military-trained, competition-tested, and S&C accredited. I coach from proven execution, not fitness theory.
LEAD COACH
Behind Primal Prep
Ashley Cooper
Yoga Trainer
JIM T. Bennett
Head Coach | Former Military PTI | UK S&C | NPC Competitor
Esther Howard
Bootcamp Trainer
TAKE ACTION
Ready to hold yourself to a higher standard?
Whether you are preparing for demanding service fitness selection, looking to transform your physique, or stepping into structured training for the first time, let’s build your blueprint.